VP of Marketing (CPG/Consumer Health)

Location: Sarasota, FL (On-site)

A trailblazing, mission-driven leader in the consumer health and wellness space is looking for an accomplished marketing executive to lead its brand strategy and promotional efforts. This is a high-impact role within a rapidly growing company renowned for its innovative approach to health-conscious consumer products. The incoming VP of Marketing will spearhead all marketing, communications, and brand-building initiatives, directly shaping public perception and long-term growth strategy.

As a member of the executive team reporting directly to the CEO, this leader will oversee a dynamic marketing department, collaborate cross-functionally with sales, product, and digital teams, and elevate brand positioning across B2B and B2C channels.

Key Responsibilities:

• Partner with executive leadership to establish a cohesive marketing vision that aligns with company-wide strategic goals.
• Develop and execute multi-channel brand strategies to drive market penetration and brand equity in the natural consumer health and wellness market.
• Oversee all internal and external communications, public relations, advertising, and content creation initiatives.
• Lead the creation of promotional tools and campaigns for new product launches, customer engagement, and trade show events.
• Guide competitive and market research efforts, translating insights into actionable marketing strategies and customer segmentation models.
• Measure and report on the ROI of all marketing initiatives, ensuring optimization of budgets and resources.
• Build and mentor a high-performing marketing team while managing external agency relationships (e.g., PR, creative, research).
• Collaborate with digital and eCommerce leadership to synchronize go-to-market strategies and online presence.
• Assist with business development projects and contribute to expansion efforts through strategic marketing initiatives.

Qualifications:

• Bachelor’s degree in marketing, Business, or related field required; MBA preferred.
• 5+ years of senior-level marketing leadership experience, ideally within CPG, consumer health, or wellness-related industries.
• Proven track record of building brand strategies that drive measurable growth across both retail and digital platforms.
• Deep knowledge of consumer behavior, competitive positioning, and digital marketing tools.
• Strong leadership and people development skills, with experience guiding marketing teams and cross-functional partners.
• Excellent communication and organizational skills, with a sharp eye for brand storytelling and visual identity.
• Familiarity with product development, promotional campaigns, and navigating compliance within regulated consumer sectors.

What’s in It for You:

• A key seat at the executive table with direct influence on company-wide direction.
• Ability to shape the future of a beloved health-focused brand.
• Collaborative, mission-driven culture with a commitment to innovation and excellence.
• Opportunity to work alongside a passionate and forward-thinking leadership team.

About Blue Signal: 

Blue Signal is an award-winning, executive search firm specializing in marketing recruiting. Our marketing recruiters place qualified candidates in digital marketing, branding, product marketing, and marketing communications roles nationwide. Learn more at bit.ly/3roDyak