Vice President, Amazon Marketplace

Location: Sarasota, FL

A consumer wellness innovator at the forefront of natural health solutions is searching for a growth-minded executive to lead its Amazon marketplace strategy. This high-impact role offers full ownership of a $50M+ Amazon business and the rare chance to shape the future of a brand that is already #1 in its category online. With a long track record of profitability, strong YoY growth, and a mission-first leadership team, this company is primed for its next phase of digital scale - and this hire will be the tip of the spear.

We’re looking for a visionary and execution-focused Amazon leader who can accelerate top-line revenue, drive advertising efficiency, lead international marketplace expansion, and build an internal center of excellence for e-commerce. This is a prime opportunity for an accomplished Amazon executive ready to own the P&L and lead a full transformation - from strategy to structure to results.

Key Responsibilities

P&L Ownership & Growth Strategy

• Direct the Amazon business strategy, with full responsibility for P&L (U.S. and international).
• Drive topline revenue growth while managing margin and ROI expectations.
• Define and execute the roadmap for Amazon marketplace expansion across product categories and global storefronts.

Marketplace Excellence & Channel Optimization

• Establish best-in-class practices across content, conversion, and advertising within Amazon platforms (Seller Central, Vendor Central, and hybrid models).
• Analyze competition, monitor trends, and adjust pricing, positioning, and spend accordingly.
• Explore opportunities with emerging marketplaces and partner integrations.

Advertising Leadership & ROI Accountability

• Lead all Amazon ad initiatives, including Sponsored Products, DSP, and seasonal promotions.
• Oversee daily ad budget allocations and performance dashboards to hit KPIs such as ACOS, ROAS, and conversion.
• Deploy test-and-learn strategies for creative optimization, audience segmentation, and campaign scaling.

Forecasting, Inventory, and Operational Alignment

• Collaborate closely with demand planning and supply chain teams to forecast inventory needs and avoid stockouts or overstock scenarios.
• Build processes for SKU-level forecasting and ensure supply chain readiness for planned promotions and new launches.

New Product Launches

• Drive Amazon-first product strategies, coordinating internal teams to ensure on-time, on-brand, and high-ROI rollouts.
• Establish performance KPIs and success metrics for new products and campaigns.

Team Leadership & Cross-Functional Collaboration

• Assess and restructure the current team and/or external agency relationships; build out a high-performing internal Amazon team.
• Act as the strategic bridge between marketing, operations, finance, and executive leadership.
• Cultivate a data-driven, high-energy, high-integrity team culture.

Ideal Candidate Profile

Required Experience

• 10+ years of digital commerce experience, including 5+ years in senior leadership owning Amazon strategy and P&L.
• Proven success growing a $50M+ Amazon business directly (not via resellers only).
• Expertise in Amazon advertising platforms, listing optimization, demand forecasting, and inventory strategy.
• Strong financial acumen and the ability to build, monitor, and adapt strategy based on KPIs.
• Experience in consumer packaged goods, wellness, supplements, or adjacent verticals strongly preferred.

Leadership & Culture Fit

• Natural team builder with a motivational leadership style and coaching mindset.
• Highly analytical and agile - uses data to make fast decisions and adjust strategies.
• Passionate about wellness and mission-driven business models.
• Culture add: high urgency, high integrity, positive energy, and collaborative instincts.

Compensation & Perks

• Competitive base + lucrative performance bonus, with upside for stretch targets.
• Full relocation package to the Sarasota area.
• Join a fast-growing, privately held company with zero debt and ambitious global goals.
• Work alongside a purpose-driven, seasoned executive team in a category-leading organization.

About Blue Signal:  

Blue Signal is an award-winning, executive search firm specializing in various specialties. Our recruiters have a proven track record of placing top-tier talent across industry verticals, with deep expertise in numerous professional services. Learn more at bit.ly/46Gs4yS