Marketing Director – SaaS Startup

Location: Hybrid in Tampa, FL

About the Opportunity

Here’s your chance to step into a pivotal leadership role at a growing SaaS startup where no two days look the same. The company is powered by AI, backed by serious investors, and building a platform to streamline enterprise procurement and supply chain operations. As the first dedicated marketing leader, you’ll play multiple roles: strategist, content creator, demand generator, and brand builder. If you thrive in fast‑change settings, enjoy wearing many hats, and want real hands‑on ownership, this is for you.

What You’ll Own

• Create and refine the brand identity, messaging, and positioning across all external channels and touchpoints.
• Drive go‑to‑market strategies for product features, launches, and corporate initiatives, working closely with product, sales, and executive stakeholders.
• Own demand generation across channels (email, paid/digital, social, SEO/SEM), optimize funnel performance, and ensure regular pipeline contribution.
• Lead content creation (blogs, case studies, whitepapers, video scripts, etc.) to build thought leadership and engage target audiences.
• Manage the website, optimize conversion paths, and maintain SEO best practices to improve discoverability and lead flow.
• Equip the sales team with needed collateral and enablement materials (pitch decks, customer stories, objection‑handling docs).
• Set up the data, analytics, metrics, and tools to track performance, test ideas, iterate, and optimize.
• Given startup scale, expect to juggle multiple responsibilities, work with external freelancers or agencies when needed, and adapt quickly to changing priorities.

What You Bring

• 5+ years of experience in B2B marketing, ideally with SaaS or AI‑enabled platform products.
• Strong mix of strategy + execution: able to lead big picture and dive into details where needed.
• Experience growing demand generation programs, managing digital channels, content, SEO etc.
• Excellent storytelling and messaging skills, especially translating technical or complex products into clear value.
• Comfortable in a startup or fast growth environment: flexibility, ambiguity, many hats, fast pivots.
• Good cross‑team collaboration skills.
• Bonus: experience or interest in procurement, supply chain, or enterprise automation.

Why You’ll Love It

• True startup energy: you’ll help build from the ground up, and your work will be highly visible and valued.
• Flexible hybrid work model: based in Tampa, high flexibility, with the opportunity to work remotely and come together for collaboration.
• Every day is different: you’ll wear many hats, solve varied challenges, and grow rapidly with the business.
• Creative ownership: you influence brand, voice, campaigns, positioning, and impact.
• Align with mission: helping enterprises gain efficiency, clarity, and scale through AI‑driven operations.

About Blue Signal: 

Blue Signal is an award-winning, executive search firm specializing in marketing recruiting. Our marketing recruiters place qualified candidates in digital marketing, branding, product marketing, and marketing communications roles nationwide. Learn more at bit.ly/3roDyak