Vice President, Growth & Performance Marketing

Location: Remote, Nationwide

Our client is seeking an accomplished growth marketing executive to build the next generation of an enterprise-scale customer acquisition engine. This is a high-impact opportunity for a leader who knows how to turn substantial media investment into profitable revenue growth, strengthen a sophisticated marketing organization, and bring greater rigor to how performance is measured across a distributed business. With approximately $75M to $80M in annual media investment, this leader will have the scale, visibility, and executive influence to make meaningful decisions across digital and traditional channels while building capabilities designed for the company's next stage of growth. The position is remote nationwide and is expected to involve travel of up to approximately 25 percent.

This Role Offers:

• Executive-level ownership of a significant enterprise growth and media portfolio with direct influence on revenue performance.
• Opportunity to shape strategy, operating processes, team structure, measurement, and investment decisions rather than simply inherit an established playbook.
• Competitive compensation with bonus potential and a comprehensive benefits package.
• Remote, nationwide flexibility with the opportunity to collaborate with leaders across a decentralized organization.

Focus:

• Set the enterprise agenda for profitable customer acquisition, connecting media decisions to revenue, margin, and market-level growth.
• Direct an annual media portfolio of approximately $75M to $80M, moving investment across channels and markets as performance, opportunity, and business priorities evolve.
• Lead an integrated media approach spanning paid search, Local Services Ads, paid social, SEO, television, radio, digital media, video, streaming, and CTV.
• Create a disciplined experimentation and optimization model that improves demand generation, lead quality, conversion, acquisition economics, and revenue contribution.
• Advance measurement capabilities through attribution, incrementality analysis, forecasting, executive reporting, and stronger marketing data practices.
• Build, develop, and hold accountable a multidisciplinary organization of 20 or more marketing professionals while effectively managing specialized agency relationships.
• Partner with decentralized operating locations as internal clients, building trusted executive relationships while introducing shared processes, standards, and performance expectations.
• Apply AI, automation, analytics, and modern marketing technology to improve decision-making, productivity, personalization, and media effectiveness.

Skill Set:

• 20+ years of progressive marketing leadership experience, including substantial responsibility for enterprise-scale growth, performance marketing, customer acquisition, or media strategy.
• Demonstrated success overseeing large media investments, ideally at a scale comparable to a $75M to $80M annual portfolio, with accountability for measurable commercial returns.
• Proven experience building, scaling, or managing sophisticated marketing or agency organizations. Agency experience is strongly preferred, and a combination of agency and client-side leadership is especially valuable.
• Deep knowledge of performance and media channels, including paid search, LSA, paid social, SEO, digital acquisition, TV, radio, streaming, CTV, and other upper-funnel media.
• Demonstrated success leading teams of 20+ professionals across multiple marketing disciplines, including developing senior talent and establishing high-performance operating practices.
• Strong command of attribution, analytics, customer acquisition economics, testing, forecasting, performance measurement, and the connection between marketing investment and revenue.
• Executive-level communication and relationship-building skills, with the ability to influence distributed business leaders, Finance, technology partners, agencies, and other stakeholders.
• Builder mentality with the judgment and adaptability to thrive in a fast-moving, entrepreneurial, lightly structured environment where processes and capabilities must often be created from the ground up.

About Blue Signal:  

Blue Signal is an award-winning, executive search firm specializing in various specialties. Our recruiters have a proven track record of placing top-tier talent across industry verticals, with deep expertise in numerous professional services. Learn more at bit.ly/46Gs4yS