Sales Director – Agriculture Digital Marketing

Location: Remote, Nationwide

An industry-leading marketing and media organization is undergoing a strategic transformation—and they’re looking for a high-impact sales leader to help drive it forward. This is a unique opportunity to take the reins of a modernizing sales force and rebuild the go-to-market strategy in support of a digitally focused future. Backed by decades of market presence and brand equity within the agricultural space, this organization offers the best of both worlds—a stable foundation and startup-like momentum. The Director of Sales will lead a national team focused on delivering cutting-edge digital marketing solutions to ag manufacturers, equipment dealers, and other ag-adjacent businesses.

Key Responsibilities:

• Develop, execute, and continuously refine sales strategies for the organization’s flagship digital marketing solutions.
• Coach, mentor, and lead a team of 15 experienced, geographically dispersed sales representatives across the Midwest and Eastern U.S.
• Bring modern sales practices into a traditionally relationship-driven environment, balancing legacy approaches with innovative techniques like SEO, PPC, and digital campaign optimization.
• Define and monitor KPIs to track performance, inform strategy, and drive accountability across the sales organization.
• Collaborate with executive leadership to align sales initiatives with broader business objectives.
• Lead customer engagement efforts by presenting digital marketing solutions, negotiating contracts, and closing strategic deals.
• Assess underperforming territories or reps and implement performance improvement plans as needed.
• Own forecasting, sales pipeline development, and budgeting in partnership with Finance and the Executive Team.

Required Background:

• 7–10+ years of progressive experience in sales leadership, preferably in B2B or digital marketing services.
• Proven success managing a distributed sales team and executing high-growth strategies.
• Strong knowledge of the agricultural industry is required.
• Deep understanding of digital marketing tools, campaign strategy, and performance metrics.
• Strategic mindset with the ability to translate high-level business goals into tactical sales plans.
• Demonstrated ability to work with a mix of modern and legacy sales professionals and unify them under a common vision.
• Bachelor’s degree required; MBA preferred.
• Willingness and ability to travel 50% of the time.

Why This Opportunity?

• Join a family-owned, nationally recognized brand with over 50 years of success in the ag space.
• Drive a high-visibility transformation of a core business line, with full backing from executive leadership.
• Work remotely with flexibility, while still having the opportunity to engage directly with sales reps and clients in the field.
• Contribute to a mission-driven organization that values collaboration, growth, and long-term relationships.
• Highly competitive base salary and performance-driven bonus structure.

About Blue Signal: 

Blue Signal is an award-winning, executive search firm specializing in sales & business development recruiting. We have a strong track record of finding top-performing talent in areas such as sales leadership, account management, and business development strategy. Learn more at bit.ly/3NNY1wM