Lighting Wester Regional Sales Manager

Location: Remote / Nationwide (priority to those who reside in Northern CA, Southern CA, Phoenix, Denver, & Seattle)

Travel: 50 percent travel concentrated in the western half of the United States

Our client is an award-winning LED lighting manufacturer known for rapid lead times, agent-centric service, and a culture that celebrates innovation. With record growth in the East and Central regions, they are now investing heavily in the West and need a high-energy sales leader to build the territory from the ground up. You will inherit strong product momentum and a dedicated inside-sales partner while owning the strategy, agency network, and revenue ramp for every market from Seattle to San Diego.

Key Objectives

• Deliver year-over-year gains in revenue, margin, and market share across the Western U.S.
• Recruit, onboard, and elevate independent lighting rep agencies in priority metros (Northern CA, Southern CA, Phoenix, Denver, Seattle).
• Amplify specification pull-through by cultivating deep relationships with designers, distributors, and contractors.
• Provide market feedback on competitive trends and new-product opportunities.

Day-to-Day Responsibilities

• Surpass annual sales and profit targets through hands-on territory development.
• Identify, vet, and upgrade rep agencies; set clear KPIs and coach them to exceed expectations.
• Conduct in-person and virtual trainings, CEU sessions, and product demonstrations for specifiers and channel partners.
• Maintain a vigorous pipeline and accurate forecast in CRM; coordinate closely with the quoting desk for rapid turnaround.
• Represent the brand at trade shows, agent conferences, and industry events (travel ~50 percent).
• Partner with operations, customer service, and engineering teams to ensure an exceptional end-to-end customer experience.

What You Bring

• 5+ years of territory or channel sales success with a commercial/architectural lighting manufacturer or lighting rep agency.
• Demonstrated ability to accelerate sales through independent rep networks and channel partners.
• Existing relationships in Western lighting markets and comfort navigating the design/specification ecosystem.
• Entrepreneurial, commission-driven mindset with the stamina to cover a large geography.
• Proficiency with CRM (Salesforce or similar) and Microsoft 365; data-driven forecasting skills.
• Willingness to travel about 50 percent to meet agents and customers across the region.

Compensation & Benefits

• Competitive base salary plus uncapped monthly commission.
• Meaningful upside tied directly to territory growth.
• Comprehensive benefits including medical, dental, vision, HSA match, 401(k) with company match, paid holidays, PTO, life insurance, and annual bonus potential.

Support Structure

• Dedicated West-Coast inside-sales specialist for quoting and customer care.
• Robust marketing, sample, and engineering resources to accelerate your success.

Ready to Build Something Big?

If you are a competitive, relationship-oriented sales pro who thrives on creating new markets, apply today to learn how you can shape the future of lighting in the West.

About Blue Signal: 

Blue Signal is an award-winning, executive search firm specializing in sales & business development recruiting. We have a strong track record of finding top-performing talent in areas such as sales leadership, account management, and business development strategy. Learn more at bit.ly/3NNY1wM